Business Administration - Marketing

Program Description

Earn a flexible diploma that demonstrates you are skilled in all key business disciplines, with a specialization in marketing. Marketing is one of seven majors available to Business Administration students. This three-year Ontario College Advanced Diploma program starts with three core semesters, where you learn essential business skills to build a strong foundation before ultimately deciding on a major.

The Business Administration - Marketing program provides in-depth knowledge of a wide range of marketing skills in both business-to-business (B2B) and business-to-consumer (B2C) industries. Learn to make strategic decisions in traditional and digital business environments regarding products, distribution, pricing, advertising and promotion, sales, web marketing, and marketing research.

Apply acquired knowledge to several hands-on projects, such as the creation of an advertising and promotion plan supported by primary research. Launch a new product idea and develop a professional sales presentation. In your final year, you gain industry experience through three key projects including designing a website and preparing a marketing plan for an actual business client. Culminate your learning experience by organizing a professional industry networking event.

You have the opportunity to compete against top students in the province in the prestigious Ontario Colleges` Marketing Competition (OCMC) where you enhance both your analytical and professional presentation skills.

Our industry-expert faculty prepare you with the creative, analytical, and decision-making skills to pursue a rewarding career in marketing or sales.

Graduates may find employment in many sectors of the marketing profession, such as:

• marketing/digital marketing management
• sales professionals and sales management
• marketing communications management
• product and brand management
• marketing research

Graduates may also obtain a certificate from the Canadian Professional Sales Association (CPSA).

Admission Requirements

• Minimum Level of Education Required: Grade 12 / High School
• Min GPA: 50.0% 

English Proficiency Requirements:

• Min TOEFL iBT: 88 (Min Reading: 22.0, Min Writing: 22.0, Min Listening: 22.0, Min Speaking: 22.0)
• Min IELTS overall: 6.5 (Min Reading: 6.0, Min Writing: 6.0, Min Listening: 6.0, Min Speaking: 6.0)

• January 2021 Closed
• September 2021 Available
• September 2022 Available